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T4.4

Mobile Health Care Database

Mobile Health Care Business

Monday, July 16, 2012

Task 4 - A1.4 Value Chain

Task 4 - A1.4 Value Chain

I open an online internet store called, “CD World” for students to buy and sell their CDs. My company’s value depends on our customers.  My value chain would look as presented:
Upstream Management
Chain element 1: Find/recruit participating students to sell/donate their CDs.
Chain element2:  Give them prepaid P.O Box shipping labels via e-mail to my warehouse and inbound tracking numbers.
Chain element3: CD quality is rated, keeping only above “good condition” CDs inside the warehouse.  The other CDs will be given back or thrown out.
Chain element4(contains multiple elements): Kept CDs are categorized by genre, alphabetically from their last name, first/band name, bar-coded, and scanned into the computer system for inventory control and stock levels.
Downstream Management
Chain element 5: Finished product or packaged CDs is stored and ready to be sent out.
Chain element 6: Outbound logistics gets distributed through the mail or in warehouse pick-up.
Chain element7:  Promote planning system with advertisement around campuses, social media, and merchandize towards students about CD World's website.
Chain element8: On the company's website will have a feedback system with surveys after successful order and incentives (coupons, possible prizes) for completion of surveys.

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